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Integrated campaign

MADE FOR MURDERERS

Problem

Millennials on average kill 7 houseplants in their lifetime.

Insight

Killing your plant feels like a crime.

Idea

Miracle-Gro holds people accountable for the crime of killing their plants.

Wild postings

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Landing page

SCAN TO INVESTIGATE

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Stunt

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Copywriter: An Trinh 

​Art Director: Ravijeet Doctor

BACK TO

​WORK

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